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What is the benefit of using Oracle Advanced Compression Option while cost of storage is falling day by day

While cost of storage on a per unit (GB) basis is falling, the data volumes are growing at a much faster rate. By industry estimates, databases are growing to twice or thrice their original size every couple of years. Thus, on a total basis, storage expenditure for organizations is still increasing. Further, data center overheads such as cooling, power, floor space, storage administration, etc. continue to grow with hardware getting added to handle higher data volumes. By reducing the need to add new hardware, Advanced Compression helps in managing these overheads. Another important benefit is in the performance area. A major bottleneck for many systems is I/O bandwidth. Advanced Compression can help alleviate that bottleneck in several cases by reducing the amount of data that needs to be transferred across I/O channel and also further boost performance through improved memory efficiencies.
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